If you live in Nashville, or anywhere in the United States for that matter, you are most likely familiar with Vanderbilt University Medical Center’s reputation as one of the top health care providers in the country.
However, if you have not attended TEDxNashville in the past few years, you might not know that Vanderbilt University Medical Center (VUMC) has been our Presenting Sponsor for three consecutive years, as well as one of our Lead Sponsor for the TEDxNashvilleSalon, HealthNext.
Over the past three years, TEDxNashville has grown and evolved immeasurably — and much of our progress can be attributed to VUMC’s generous support.
With a mission that includes the phrases transformative learning programs and compelling discoveries, VUMC is an ideal partner for TEDxNashville — an organization that is a platform for discovering compelling ideas and experiencing transformative learning.
In addition to caring deeply about our partners’ missions, we also work closely with our sponsors to understand —
- their goals for the TEDxNashville partnership,
- the company’s goals overall,
- and the impact they hope to have on the local community — and beyond.
We ask these important questions to ensure all of our sponsors get the most out of their TEDx experience every step of the way.
While most events don’t typically help sponsors develop and implement creative ideas for onsite activations, we try to make marketing at TEDxNashville as simple as possible and therefore go above and beyond for our sponsors as much as possible.
The VUMC goals for our March 2018 event were —
- to use branding and interactive experiences to connect with our audience
- and to also use data to create opportunities for engagement after the event
With these goals outlined, we were excited knowing that we could assist with technology-based activations that would deliver results while also being an appropriate nod to VUMC’s position as one of the most-wired health systems.
Customizing technology for activations at a large event like TEDxNashville can often be time-consuming and expensive. However, with help from HiFi Media Co. and EmojiOut, we were able to not only conceptualize and execute two activations with minimal input and effort required from the VUMC team — we were also able to create activations around experiences people seem to love:
- text messaging
- selfies & social media
EmojiOut is a text-based platform that helps businesses and events connect with their audiences while also collecting valuable data. With EmojiOut, we were able to launch the TEDxNashville Insider program.
While the TEDxNashville Insider program started while brainstorming activations for VUMC, it quickly grew to become an integral part of our event. At our March 2018 event, members of the TEDxNashville Insider program could use text messages to participate in speaker Q&A’s, communicate with the TEDxNashville team, network with other attendees, enter to win prizes — and so much more.
In between events, TEDxNashville Insiders will be among the first to know about upcoming events, special offers, and important announcements.
Become a TEDxNashville Insider today by registering >> HERE.
For VUMC, the TEDxNashville Insider program was a huge success and resulted in —
- desired data,
- exceptional exposure through strategic branding,
- and engagement with the audience — including giving one lucky TEDxNashville Insider a pair of U2 tickets donated by VUMC
HiFi Media Co is a full-service creative agency that also offers photobooths with online photo galleries, full social media integration in real-time, and a variety of branding opportunities.
Our audience loved capturing photos and GIFs at VUMC-branded photo booths and sharing their VUMC-branded photos and GIFs directly to social media.
The booths however were not only a fun activity for attendees, they are also a great way to collect data, learn about an audience.
In addition, the booths offer many opportunities for branding.
We worked closely with the HiFi Media team to ensure we maximized all opportunities for VUMC, and that all branding followed the VUMC brand guidelines.
Branding opportunities with the HiFi Media photobooths included:
- the registration / data collection form
- online photo gallery (see the gallery HERE)
- text messages & emails sent to users
- photos and GIFs taken at photo booths — and then posted by users on social media
The VUMC logo was seen in posts across social media — and not just on the VUMC-branded photos and GIFs.
We promoted VUMC’s role as our Presenting Sponsor by placing the VUMC logo on a variety of TEDxNashville materials. These placements were great exposure at the event but they also resulted in additional exposure on social media.
These are just a few of the many posts —
These photos show only a few of the ways we showed our thanks for the generous support of VUMC.
We were also happy to say thank you to VUMC with video and print ads, lobby banners and signs, and more.
We enjoy going the extra mile for VUMC because, without their support, TEDxNashville might not be possible. Thank you Vanderbilt University Medical Center for your support and inspiration!
Learn about TEDxNashville partnerships by contacting us at firstname.lastname@example.org